TICO Education Standards for Ontario Travel Counsellors and Supervisor/Managers17

In addition to the Board committees, TICO also has a Consumer and Industry Advisory Committee. This committee is comprised of a balance of consumer and industry representatives who help ensure that the perspectives of both groups are effectively shared and understood. The purpose of this committee is to provide the Board of Directors with invaluable feedback and insight that is helpful to management and the Board of Directors on consumer and industry issues, opportunities, as well as observations and feedback on current or developing trends of importance or of concern in the travel industry.

3.4 TICO’s Mission, Vision, and Values

TICO’s mission

A mission statement clearly expresses an organization’s purpose or reason for existing. TICO’s mission is to regulate consumer protection by promoting awareness, education, and compliance as part of the efficient and effective regulation of Ontario’s travel industry. This work is designed to support the Ministry’s mission to maintain “a fair, safe and informed marketplace as it relates to Ontario’s Travel Industry Act, 2002.”

The goal of consumer protection is clear from both statements.

TICO’s vision

A vision statement expresses the direction the organization wants to achieve. TICO’s vision is to be a progressive regulator advancing consumer protection, ethical business practices and a trusted marketplace where consumers are confident purchasing travel from registered professionals.

TICO’s values

Supporting a mission and vision are values that set the performance standards and direct the implementation of the organization’s mission. Supporting TICO’s Vision and Mission statements are its values. These values collectively reflect the culture of TICO, including the fundamental principles and beliefs held by the team in their pursuit of business goals. These values represent who TICO is and how the organization engages with stakeholders.